About
An iOS app that blocks distracting apps automatically, based on where you are, when it is, and whether you're driving. Set it once. No willpower required, no decisions in the moment.
Because the phone keeps winning, and the people we care about keep losing. We built enough for parents, partners, and anyone who'd rather be present than scrolling. A system that handles the hard moment for you, so you don't have to.
The Team
Andrew spent years watching good intentions lose to the nearest distraction, in his own life and in the people around him. He wanted a product that removed the moment of decision entirely: not a reminder to put the phone down, but a system that made the right thing automatic.
Daniel built the native iOS layer that makes automatic blocking possible, using Apple's own frameworks to detect location, time, and driving context without sending any data off your device. Privacy-first from the architecture up.
Building in Public
We're building enough. in public, sharing what's working, what isn't, and why we think this matters.
Follow along:
Our Story
Sometimes the right people meet, at the right time, for the right reasons. This is one of those stories.
Andrew had spent years in advertising, helping brands compete for the one thing he was growing to resent: your attention. Every campaign, every strategy, every dollar spent was designed to pull people deeper into their screens. He started Heyday, a product studio in Toronto focused on helping people thrive in a world designed to distract them. He was asking the question: what if you built something that gave that attention back?
Thousands of miles south outside Austin, a senior mobile engineer named Daniel had just been laid off thanks to “AI-related cuts.” He was sick of how major corporations treated employees and users, and wanted to finally break out on his own. He was done with companies that treated developers as replaceable. His mission? Build an app a week until something stuck.
One day, Andrew was watching a Starter Story podcast when he noticed a comment that stopped him mid-scroll.
Something about Daniel’s message resonated, so Andrew sent a cold message on LinkedIn. It was a long shot. Two strangers, different countries, no mutual connections.
Daniel replied nine minutes later. He was already working on a digital addiction app.
From the first conversation, the alignment was hard to ignore. Daniel had been exploring location-based blocking and driving detection and had a working prototype. Andrew had built a Chrome extension to help people focus and had spent weeks interviewing psychologists, ADHD coaches, and potential users to find a unique angle for an iOS app.
What started as a chat turned into a shared vision. They wanted to build something that works the way your life actually works. Something that blocks distractions automatically based on where you are, what time it is, and whether you’re behind the wheel. No decisions in the moment. No guilt. Just your attention back where it belongs.
Over the following months, they developed a brand, designed an app, and built a platform with one goal: help people and families stay present when it matters most.
enough. started with a YouTube comment, a hail mary LinkedIn message, and a quick nine-minute reply. It’s still being built, and they’re sharing the whole process along the way.
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