About

About enough.

What it is

A guided 7-day program, delivered as an iOS app, that helps you cut about an hour of screen time a day. You set your phone up once over a week, and the app holds the line after that: at the places you chose, during the hours you set, and while you drive.

Why we made it

Because we check our phones too much, and so does almost everyone we love. We built enough. for parents, partners, and anyone who'd rather be present than scrolling. You decide once, with a clear head, and the app handles the hard moment for you.

Green hills with a winding road and a car driving toward the horizon.

The Team

Meet the founders.

Andrew Williams

Andrew Williams

Co-founder

Andrew spent years in advertising, an industry built to capture attention, and checked his own phone too much the whole time. He wanted a product that removed the moment of decision entirely: not another reminder to put the phone down, but a setup that holds the line for you.

Daniel James

Daniel James

Co-founder

Daniel built the native iOS layer that blocks apps when you arrive, when you drive, and during the hours you set. It runs on Apple's own frameworks, and your places, schedules, and usage never leave your phone.

Our Story

It started with a YouTube comment.

Sometimes the right people meet, at the right time, for the right reasons. This is one of those stories.

Andrew had spent years in advertising, helping brands compete for the one thing he was growing to resent: your attention. Every campaign, every strategy, every dollar spent was designed to pull people deeper into their screens. He started Heyday, a product studio in Toronto focused on helping people thrive in a world designed to distract them. He was asking the question: what if you built something that gave that attention back?

Thousands of miles south outside Austin, a senior mobile engineer named Daniel had just been laid off thanks to “AI-related cuts.” He was sick of how major corporations treated employees and users, and wanted to finally break out on his own. He was done with companies that treated developers as replaceable. His mission? Build an app a week until something stuck.

One day, Andrew was watching a Starter Story podcast when he noticed a comment that stopped him mid-scroll.

Get your first hour back this week

The 7-day program is free. Download enough., follow the plan, and your phone starts working the way you decided it should.

Download on the App Store
Locations view of the enough. app showing work and home places.